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SHARP.
Esprit denim brand detail from Sophie Gaffré’s prior professional experience
SHARP.

A different perspective
changes everything.

Independent strategy, innovation and creative thinking for ambitious brands and businesses.

Let’s make something matter
Selected experience · ESPRIT

What we believe

The best strategies don’t just make sense.
They make things happen.

Good business thinking needs more than a framework. It needs curiosity, commercial judgement and the imagination to see what others might miss. SHARP. connects strategy, creativity and cultural understanding to turn complex questions into a clear way forward.

What we do

Serious thinking.
Original possibilities.

Explore the expertise
01

Strategy

Find the clarity, direction and opportunities that unlock progress. A stronger answer to where to play, what to stand for and how to grow.

02

Innovation

Turn opportunities into propositions with relevance and commercial potential. Connect what people need with what the business can credibly bring to life.

03

Culture & connections

Help brands earn relevance, not just attention. Connect consumer understanding, cultural perspective and partnerships to a clear brand ambition.

04

Transformation & activation

Bridge strategic ambition and practical delivery. Lead the work, align the people and build the momentum that an important agenda needs.

How we work

The right involvement.
For the right challenge.

Find your format

One day

SHARP TAKE.

A fresh, expert perspective on one defined challenge. Independent assessment, a clear recommendation and practical next moves.

€2,500

excluding VATExplore the format

Two to four weeks

SHARP SPRINT.

Focused collaboration to resolve an important strategic question. Enough depth to make stronger choices; enough pace to move forward.

€15,000 – €35,000

excluding VAT · scope dependentExplore the format

An agreed ongoing mandate

SHARP PARTNER.

Experienced senior support, embedded when and where it matters. Fractional leadership, an interim role or ownership of a strategic programme.

Defined monthly partnership or interim mandate

Scope, involvement and duration agreed togetherExplore the format

Selected experience

Not theory.
Experience.

Explore the work

A selection of my prior client-side and interim leadership work. Different businesses, connected by the need for clearer direction and practical momentum.

Body&Fit #FINDYOURFIT brand idea — strategy document, 2021

Prior client-side leadership

BODY&FIT

From bodybuilding specialist to healthy-lifestyle growth.

Global Head of Brand

View the experience
Esprit retail and brand expression

Prior client-side leadership

ESPRIT

From global direction to culturally relevant execution.

Senior Director Brand Marketing & Communications EMEA

View the experience
Diageo cross-functional innovation team

Prior interim leadership

DIAGEO

From innovation complexity to sharper portfolios and execution.

Interim Global Innovation & Portfolio Lead

View the experience
Sophie Gaffré, founder of SHARP.

The independent point of view

Different rooms.
A wider perspective.

I’m Sophie Gaffré. I’ve spent 15+ years moving between strategy, brand, marketing, innovation and creative leadership, inside consultancies, agencies and global businesses.

I don’t fit neatly into one marketing box. That’s useful when the challenge doesn’t either.

Meet Sophie

In good company

A point of view.
And people to back it up.

All recommendations
“She raises the bar and somehow everyone around her rises with it.”
Lina Martinez
Global Senior Brand Manager, Tanqueray · DIAGEO
“Committed, clear-eyed and smart, with a strong instinct for how global work can thrive in local cultural markets.”
James Denman
Brand Marketing & Strategy Leader, Fashion & Luxury
“A true integrated marketer: agile, strategic and able to flex into whatever the business needs.”
Stephanie Rivera Levy
Strategic Marketing Leader · ex-Esprit, Gap, Old Navy

A conversation is a good place to start

Got something
on your mind?

Let’s make it interesting.

Start a conversation